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"Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. BRANDS ARE VALUABLE."

Goodson, Scott. "Why Brand Building Is Important". Forbes.  www.forbes.com